Business is never "just" business (and it's also more than spreadsheets too)
Business is always about relationships.
I agree 100% with this statement from the description of the book (I added the spreadsheet part)
Staying Top of Mind is as important as ever and as challenging as ever too. And it's not going to get any easier.
John Hall's book is timely and full of solid advice and direction on activating one's own top of mind strategy. Some things are common sense but are worthy of a refresher and lay the foundation for building influence. As the book progresses, more sophisticated content marketing strategy and tactics are reveled and provided some very thought provoking ideas for me.
Throughout the book John is honest, vulnerable and humble - practicing his approach on transparency and earning trust. He also writes in a conversational and easy to absorb manner - making for a fun and quick read.
Also noteworthy, the Forward by Joe Pulizzi - Founder of the Content Marketing Institute and author of Epic Content Marketing - is one of the best I have come across. It's concise, honest and spot on with its focus on the customer and the relationship questions you need to ask yourself about your customer. In fact - the 4 questions he challenges the reader with are worthy of being written on your marketing conference room white board - with a permanent marker.
I don't believe I have ever mentioned a Forward in a review before but this one is not to be skipped over.
Personally I feel content marketing is very important for every organization and especially important for smaller and midsize firms. I am certainly not alone on this and doing it right is an art. Top of Mind is a fantastic resource to help you hone the art and should be added to any marketers bookshelf and is a must read for editors and content marketing pros.
Disclosure, I am a former client of John's firm Influence and Co and he provided me with a copy of his book.