The Third Wave An Entrepreneur's Vision of the Future

Review :

Steve Case, serial entrepreneur and legendary co-founder of America OnLine (AOL), in his spiritual successor to The Third Wave by Alvin Toffler, explains how we're entering a new digital frontier; the Third Wave of the internet.

The First Wave, was that of laying foundations in technology; AOL, Apple, Microsoft and other companies connecting consumers to the internet. In the Second Wave, Google and Facebook were built on top, creating untapped social and search experiences.

The Third Wave will be a period in which we see a renaissance in entrepreneurship which will upend industries and revolutionise real world sectors; education, energy, transport, food and healthcare.

Case encapsulates the beauty of entrepreneurship by being reminded of a famous newspaper ad Ernest Shackleton placed before his 1914 attempt to explore Antartica.

"Men [and Women] wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success."

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