Based on years of research into digital transformations, the book shows how people - not technology - are the key to successfully navigating the digital maturity journey. It provides practical approaches for navigating digital disruption, adapting personal and organizational leadership for the digital age, and cultivating an organizational culture suited to thrive in a digital environment.
The findings and lessons in the book are consistent with what I've seen while leading digital transformations in financial services over the past decade. By recognizing that people - both customers and employees - are the key to digital transformation, organizations can unlock the capabilities required to transform and compete in the digital age.
I encourage any business or IT leader faced with guiding their organization through the digital maturity journey to become intimately familiar with the teachings and guidance contained in this excellent book. I know I'll be sharing it with my clients and teams!