the power to influence

Review :

If you enjoyed Malcolm Gladwell's The Tipping Point but found yourself wishing it were more applicable to your work, I bet you'll enjoy Influencer as much as I did. Now Patterson, et al., don't tell a story the way Gladwell does, so this book isn't as much fun as one of Gladwell's. But it more than makes up for it in applicability and usefulness ... and the book is filled with enough good anecdotes and humor to make it an enjoyable listen. I hated chapter 1, which was a hard sell of the book's worth for the business audience. But from chapter 2 on, I was enthralled. The authors draw heavily from scientific research to support the general principles they argue for, and they use astounding, real world case studies to illustrate those principles in action. The authors make a strong case that changing supposedly intractable human behavior is actually not impossible; however, it requires a lot of work and careful, diligent, simultaneous application of multiple strategies that are well supported by research. It's daunting, yet encouraging. It makes it clear why most of our own attempts at influence fail, and it lays out what it will take for them to succeed.

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