This is a great book! It is pop-philosophy that anyone can read and appreciate. It has enough call backs to major philosophy that it is a great introductory book. A lot of the book is tied to the idea of having nueromedia (a thing that doesn't exist yet) and what that would mean for how we think. Apart from the rest of the book, my favorite point was that crowd sourcing is a form of outsourcing.
This is definitely worth a read, it is quick and thought provoking without being cumbersome.