If I'd read this book 18 months ago before I started Casbeg I probably wouldn't get the brilliance of this book. But maybe, 6 months after we've started the company would be the right time.
The title says it like it is. It's simple. It's around profits and other business metrics. And it's a very down-to-earth approach for a down-to-earth businessman and women.
If you feel like you suck at finance and feel that P&L, Profit statements, and balance sheets are way too complicated and overwhelming - this is a book for you. I certainly did. And now, it became more understandable and not so overwhelming.
Highly recommended if you already run your own business.