HBR's 10 Must Reads on Strategic Marketing

Review :

I love all the HBR "Must Read" books and this one is no exception. It genuinely is a must read for anyone working in marketing or product marketing (like myself). Many of the articles/ essays are fairly recent, but there is one originally published in 1960! It's incredible how relevant it still is. That particular essay focused on the "myth of the growth industry".

I got a lot out of this read and highly recommend it.


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