I heard the authors being interviewed and thought they had some good perspective on business, so I ordered their book.
I wasn't expecting much.
After all, I have built, bought and sold a number of businesses over the past 20 years, and have read plenty of garbage from people who either don't know the reality of running a business or raising capital or are regurgitating some get-rich-quick garbage they read....
But this book was very different. From the very start, it lays out a structure and approach that not only makes sense in theory but also in practice. Stuff that I wish I knew this 20 years ago. Things that, quite frankly, I'm not sure I want my prospective competitors finding out from reading a book.
The chapter, "Enduring Profitable Small Businesses" contains more wisdom that almost any business book I have read. Anybody looking to buy any business, of any kind, should first read this chapter. Then read the book.