I enjoyed reading this book. It fits greatly to the other books of Heidi Grant Halvorson and deepens the understanding of focus which is mentioned in her other books as well. I found the book to be quite repetitive, but I think that this does not make the book worse. It's better to bring the message across too much than too little. It could have been a bit better explained (e.g. prevention focus does not mean that we have to frame things negatively - they still have to be framed positively; the negative outcome is only mentioned as a possibility that can be avoided). Anyway, I love this book as much as I love all other books by the author!