Designing with the Mind in Mind - Simple Guide to Understanding User Interf

Review :

Despite all the good reviews I didn't have high expectations about the quality of the content but boy oh boy, I was wrong and literally surprised by the precise focus on managing user cognitive behaviour and how UX/UI to accommodate for such techniques. Above all, Jeff backs up all his theories with valid research findings and to make it more practical, he brings real life examples to make a solid case. Unbelievable book

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