One way to write a good book is to choose interesting contents. Another way is to write interestingly about regular events: Dan Ariely does exactly that through this piece. The book is a collection of question and answers and Dan uses his socio-economic perspective to disect events and provide answers to rather mundane occurrences. The observance of decision making and rationalizing process is a world of its own and Dan does a great job of exposing this realm to the everyday Joe. The writer also has a unique history which makes his writing all the more interesting. I look forward to reading his other works!