I know that this book is supposed to be a Marketing book, but it really does contain some life lessons in it as well.
Some tips I remember off the top of my head are:
1. listen to your customers.
2. Don't start a party and ask people to come, go to the party.
3. Everything online needs to drive offline interaction.
4. everyone wants to be a part of something bigger than themselves
5. movements have shared ownership
6. Be fans of your fans
