Writing used to be all about putting pen to paper (or fingers to keyboard). In the 21st Century, there are so many other things for a writer to consider. This book aims to answer some of those questions.
Every published writer needs some sort of Web presence. Will yours be a static website to which you post every week or so Will yours be an active blog to which you post every day, along with daily Facebook updates, and a couple of tweets daily Choose which is best for you; every minute blogging or tweeting is a minute taken away from writing. Isn't writing the most important part of all this
Create checklists and stick with them. For instance, write an entire short story, edit it, and get it ready for mailing, every month. As soon as a story is returned from Magazine A, get it in the mail to Magazine B as soon as possible (the next day, if possible). How do you juggle a full-time job with a writing career Few writers can make a living from writing. If writing is important enough to you, you will make time for writing (even just an hour a day).
Most writers will have to handle their own marketing and publicity. How good are you at reading a selection from your novel (no more than 15 minutes long), then answering questions from a live audience about it If you have a hard time with that, then concentrate on podcasts and posting to other people's blogs. Again, choose which is best for you. Along with seemingly every other business book written in the 21st Century, the author stresses the power of networking. That person you casually meet at a literary convention may be a popular blogger, or know a magazine editor who would be interested in a submission from you.
On the personal side, the book looks at the process of editing and revising your stories, and how to re-charge your creative batteries.
This book will not help you get that first novel sale (there are plenty of other books available for that). But when you get that first check from a publisher, one of the first things you should do is buy a copy of this book. It will be of immense help in answering that eternal author question, "How do I get people to buy my book"