...or simply put, a 'How to' guide into the world of personal business/career success.
I know I'm enjoying a business book when it provokes a reaction in me along the lines of "I've always sort of known that - and now I've got the evidence to prove it." This book did that for me all the way through.
It all sounds achievable, the challenge is maintaining another of Collins' key requirements: Disciplined Action. Can we keep it up?
'Good to Great' acted as inspiration for us in discovering how we can achieve breakthrough levels of performance. I hope it does for you too.